This month, we will offer Max Muscle customers Buy-One-Get-One-50-percent off on any Quadra Cuts (QC) formula! There are four formulas to choose from and they can be mixed and matched to create your own customized weight loss stack.

QC Extreme contains several clinically proven ingredients to accelerate metabolism by increasing the thermogenic (fat burning) effect in the body. The most popular way to stack QC Extreme is with QC Night-time. Doing this creates a 24-hour weight loss effect. Read more about this on pgs. 56-58.

QC Night-Time uses clinically tested ingredients to help keep your metabolism going, even during sleep. The formula also contains proven ingredients to help you relax and get a more restful sleep. QC Night-time is the perfect product for anyone looking to improve sleep and lose weight at the same time. Maria Adelus, the 2011 MaxForm winner, used QC Night-Time and QC Extreme to shed 37 pounds of body fat and ultimately win the $25,000 grand prize.

QC Advanced Thyroid Support is another formula that can be included in the Buy-One-Get-One-50-percent off offer. This is a great formula to help you maintain and support normal thyroid function. A healthy thyroid is critical to maintaining a lean, healthy body. QC Competition is the strongest of the four and is intended for serious athletes wanting to achieve that ultra-shredded physique.

There’s a way to get all four QC products for free in February: we’re doing a drawing and will give away all four Quadra Cuts formulas to four lucky winners. To enter, go to www.mymaxmuscle.com/maxachievement/4reasons/ and tell us four reasons why you love Max Muscle. The drawing will take place at the end of the month and the winners will get their four Quadra Cuts sent to them in March!

Remember to ‘Like’ us on Facebook and follow us on Twitter (MaxMuscle10). There are always great money-saving coupons and cool health and fitness tips for our social-networking friends!

The 2012 MaxForm Life Challenge officially kicks off December 1st. For those of you interested in getting in better shape, I’ll give you 25,000 reasons to consider doing it now: the winner of this contest wins $25,000!

Each year, thousands of Max Muscle customers compete for a chance to win $25,000 by getting in the best shape they can. Max Muscle stores from across the country vote on who they think has the best before and after results between December 1st and June 30th.

That gives you 7 months to get in the absolute best shape you can by learning to live a healthy lifestyle, one that you can continue on after the contest ends. But, we aren’t just interested in helping you lose weight for 7 months. This contest is about motivating you to learn how to get in your best shape and stay in your best shape by making this a lifestyle change!

Max Muscle Certified Fitness Nutrition Coaches are available at all Max Muscle locations to help contestants learn how to eat, what supplements to take and why they are beneficial. We also have an online community (mymaxmuscle.com) with more than 20,000 fitness-minded people offering support and encouragement.

If you’ve been wanting to make a change and really get into shape, now’s the time to get started. For more information go to maxmuscle.com and find out how.

Max Muscle is also very pleased to announce that IFBB Pro Christina Vargas has joined our team of professional athletes. Christina recently won her first pro show at the Houston Pro beating out many of the top professionals competing in the IFBB today. Her 5-foot frame is perfectly proportioned and displays the kind of symmetry most competitors aspire to achieve.

Christina is excited to be a part of Team Max Muscle. She loves the new flavors of MaxPro and is working with our team to put out some videos of her recipes (Christina loves to cook and mix up healthy recipes to make dieting exciting). You can check out Christina’s story at maxmuscle.com or chat with her on mymaxmuscle.com. Also, read her first column in the December issue of Max Sports & Fitness magazine!

Enjoy the holidays!

Don’t be misled by the “concentrated” and “ultra-concentrated” pre-workout hype that “less is more.” Instead, understand that these types of products only deliver a small serving of powder loaded with stimulants that will amp you up, but do nothing more in terms of providing a pump or helping you build muscle. Besides, it’s impossible to deliver effective doses of any one ingredient when a concentrated product’s serving size is only 5.5 g to 8 g.

The ideal pre-workout product should contain ingredients that improve exercise performance and facilitate post-exercise recovery. Ingredients should be supported by published scientific studies and delivered at efficacious doses. Max Muscle’s Full Blown Extreme (FBX) is a science-based, comprehensive pre-workout formula that contains bioactive ingredients in efficacious doses. FBX delivers these key ingredients to support energy, strength, power and stamina and help you get the best workout and results.

FBX has only the finest ingredients to help you achieve your fitness goals. For acute exercise performance, FBX contains maltodextrin and dextrose (glucose) to maintain blood glucose and provide energy to fuel muscles during your workout.

FBX provides a complete array of electrolytes like sodium, potassium, magnesium and calcium that supports critical water/mineral balance and exercise performance. Glutamine, which is the most abundant amino acid in muscles and frequently depleted due to overtraining, is also included. Glutamine helps repair heavily trained muscles, boost immune function and supports the natural production of growth hormone.

Beta-alanine, another ingredient in FBX, promotes carnosine synthesis in muscles. Carnosine is the most powerful intracellular buffer and functions to neutralize the accumulation of hydrogen ions released from lactic acid commonly produced during high intensity exercise. For enhanced blood flow, nutrient delivery and nitric oxide (NO) stimulation, FBX provides arginine alpha-ketoglutarate, citrulline and vinpocetine. Both creatine monohydrate and patented Kre-Alkalyn® are included to help enhance strength through their ATP-energy boosting and cell-volumizing effects. Finally, for mental focus and alertness, FBX contains caffeine, guarana, Panax ginseng, octopamine, adenosine, NADH and phosphatidyl serine.

All of these key ingredients are delivered in the proper efficacious dosages in a single serving of FBX to ensure that you are taking a pre-workout supplement that actually does what it’s supposed to, as compared to the concentrates that offer nothing more than stimulants or perceived energy.

Head to your local Max Muscle store today and try a free sample before your next workout and FEEL the difference!

Our 2011 MaxForm Life Challenge Champion, Don Dona, headlines Max Muscle’s new campaign and 4th quarter promotion: Be Great. Don lost nearly 110 pounds and close to 20 percent body fat and exemplifies what it means to Be Great. Being Great isn’t about being the best. It’s about being the best YOU can be. For the 4th quarter promotion, we are featuring some great stacks that include free product that can help you on your way to becoming Great.

GET A HEAD START
The $25,000 MaxForm Life Challenge officially kicks off in December, but for those who want to get a head start, listen up. We have begun a 12-Week MaxForm Challenge, the winner of which will receive $5,000. If you want to start early for the $25,000 Life Challenge, then enter the 12-Week Challenge. To do that, head to Max Muscle and get started on a customized nutrition plan created by a Certified Fitness Nutrition Coach at your local Max Muscle store. This automatically enters you in the $25,000 Life Challenge. Check with your local store or visit maxmuscle.com for more information.

Twenty Dollar Sale
For the month of October, you can get four great MMSN products for only $20 to commemorate Max Muscle’s 20th-year anniversary. Quadra Cuts Thyroid, Max Joint Relief, Max Kre-Alkalyn and Max ZMA are all on sale for $20 this month only, so hurry in and take advantage of these great prices.

New Products
PowerMax 1000 is Max Muscle’s newest Anabolic Weight Gainer that tastes fantastic and delivers a whopping 53 grams of high quality protein per serving. If you’re a hard gainer or trying to put on some quality muscle mass, then get to a Max Muscle store today and ask for a FREE sample of PowerMax 1000. Pro 360 by Athlete’s Choice is a great-tasting performance nutrition shake designed for young athletes. Pro 360 contains no substances that are banned, meets all guidelines for youth and amateur sport and is all natural. If you have an aspiring athlete in the family, then you need to hurry in to your local Max Muscle store and try a FREE sample of Pro 360. It’s also available at nationalfootballacademies.com.

Quadra Cuts
Maria Adelus, last year’s MaxForm Life Challenge winner, completely reshaped her body with the help of Quadra Cuts Extreme and Quadra Cuts Night-Time. If you’ve seen the before and after photos of her, then you know what I’m talking about. To help other ladies out there do what Maria did, we’re giving you Quadra Cuts Night-time at 50 percent off its regular price when you purchase Quadra Cuts Extreme. Look for the money saving coupon in this issue!

Gridiron Game
If you haven’t entered the Gridiron Game and you are a football fan, then go to maxmuscle.com and sign up today. Play each week for your chance to win a $100 gift card good on any MMSN brand products.

So I’m training at the gym right next to Kobe Bryant the other day, yes THAT Kobe Bryant. I’m 3 feet away from him doing shoulder raises and he’s doing shoulder presses. In between sets I’m listening to him talk to his trainer about how many rings he’s won and comparing the significance of those championships to Magic and Michael Jordan. It dawns on me that I’m right next to one of the greatest basketball players of all time. He’s telling his trainer that he’s not satisfied with the number of championships until he’s won more than any other player. For me, it was an inside glimpse at what makes people like Kobe great.

Whether its sports, business or anything else they compete in as individuals, the desire to be the best at whatever they do, is what makes them great. Forget that Kobe has the ability, genetics and skill to perform. What separates him from the others that possess those same attributes is his attitude. That attitude is what makes him train harder, work more and push himself to never be satisfied with what he’s already accomplished.

What was really amazing to me was the timing of this. I normally don’t train at that time of day but I had just returned from our annual franchise convention in Texas where I had the privilege of announcing this year’s MaxFormation Champion, Don Dona, to our Max Muscle franchisees. Don lost close to 110 pounds and nearly 20 percent body fat, completely transforming his physique and his life. Don received a standing ovation from the audience of Max Muscle franchisees that were there from around the country and inspired us all with his life-changing story.

Don said that there were many things that made the difference for him in winning the MaxFormation Life Challenge. He said that learning how to finally eat right from his Max Muscle Certified Fitness Nutrition Coach after all those years of yo-yo dieting was a truly educational experience. He said that the quality of the Max Muscle (MM) products he used were unlike any other products that he had taken in terms of getting him results. He said the support of his family, friends and the MM staff all played a role in his success. But the most important thing above all of that? His attitude. Everyone in the contest had the same opportunity, the same access to education, the same products and diet, but it was Don’s attitude and desire to be great that kept him motivated and dedicated to the very end.

I also had the privilege while in Texas to award our President’s Club. This group of talented individuals represents our company’s top achievers. As I handed them their awards, I noticed that each of them were the ones that have the best attitudes amongst our team. They are motivated by wanting to be the best, wanting to stand out and wanting to be great. Having just come back from Texas pumped up about what’s in store for Max Muscle, to share that space at the gym, during that time, with one of the greatest to ever play the game of basketball (even though we didn’t exchange words), but thinking about what he said about what it takes to be great, I was inspired. So thank you Don Dona, thank you MM President’s Club and thank you Kobe.

This year marks the 20th year Max Muscle Sports Nutrition has been in business. We’re not much for tooting our own horn, but it’s special knowing that we have helped so many customers over the years improve their lives with quality nutritional products, programs like the MaxForm Life Challenge, and services such as the Max Muscle Customized Nutrition Planning by our Certified Fitness Nutrition Coaches. This is our passion, and in an industry where we’ve seen hundreds of companies come and go, Max Muscle’s longevity should make our customers feel confident that they are getting the very best when they shop at Max Muscle.

Max Achievement Awards Gaining Momentum
After awarding $1,000 cash to the Best Abs in America winner, Angelo Garcia, and then to the Best Glutes in America winner, Kristina Casazza, we can’t wait to see who will win the Best Legs (contest ends April 30). For May, we will be looking for the Best Back in America. And, this summer we will be looking for the Best Beach Body. So if you think you have what it takes or you know someone who’s in great shape, encourage them to sign up at www.mymaxmuscle.com for the chance to win $1,000 and appear in Max Sports & Fitness Magazine. In addition to the popular vote, now Max Muscle franchisees from across the country and a panel of judges from the fitness industry will be voting for their favorites.

Don’t Forget To Tell Max Muscle
Remember you have a chance to win $250 in Max Muscle products each month for going to www.tellmaxmuscle.com and telling us about your experience at a Max Muscle store, so take a few minutes today and tell us what you think. Even if you don’t win the $250, you’ll get money saving coupons good for your next visit.

How To Get Free Product
With Max Muscle’s Frequent Buyer Program, you earn points with every purchase that are redeemable for free Max Muscle products. In addition to the Frequent Buyer Program, Max Muscle has a VIP/Referral Program that rewards you with additional points that can be redeemed for free Max Muscle products just for referring your friends, family or associates. Ask about it on your next visit and start getting your Max Muscle products for free!