Happy Father’s Day

Last Month we celebrated moms and applauded them for making the effort to stay in shape despite having their own busy lives while trying to raise kids and maintain a household. This month, we honor the other half of that equation: Dads.

#Dadbod has become a buzz word on social media, but it really has a negative connotation. If you are getting called out for having a “dad bod,” it’s not a good thing. I thought about why that is and it’s probably because most dads are so busy trying to balance work and family that they don’t have time for themselves.
Couple that with the aging process and decline of the hormone that makes us men – testosterone – and we are all doomed to have dad bods! So what do we do about it?

The good news is we have a great issue focused on dads this month and it’s packed full of articles on how to get in your best shape ever while still taking care of your dad responsibilities! We’ve also got some great natural testosterone boosters to help you get those testosterone levels back up to give you the energy and strength you need to get your butt back in the gym. 2TX is Max Muscle Nutrition’s No. 1 selling testosterone booster and is available exclusively at Max Muscle stores. There’s also a new testosterone booster by MLab called MyT arriving in Max Muscle stores this summer as a less expensive option for those of you on a budget.

Every Max Muscle store is equipped with a Certified Fitness Nutrition Coach (CFNC) who can give you the tools and educate you on what you need to do to get that physique you’ve always wanted. We also have a great special this month with a Buy One Get One Free on Vit-Acell, our top selling liquid vitamin! We have three unique formulas, so this month only, we are offering you the opportunity to try one of the other formulas you may not have tried. All you have to do is purchase the formula you love the most and then choose either of the other two formulas and get one of them for free. It’s a great deal, so hurry into your local Max Muscle Nutrition store before the end of June to take advantage of the free bottle of Vit-Acell.

I challenge all the busy dads out there to make an effort to try out some of the workouts in this issue, meet with one of our CFNCs and set a goal to go from #dadbod to #fitdad this summer!

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Happy Mother’s Day!

I’m sure that I’m biased when it comes to my wife, but I would be hard pressed to think of a better role model for their family when it comes to living a healthy life.

If you are a mother trying to balance a healthy life and family, you know it isn’t easy. Having a child is a lot of work; having two is even more. So you can imagine how hectic it is with four active kids ranging from 17 down to 10. Despite that, my wife always figures out how to get a workout in, whether it’s a quick power walk after dropping the kids off at school or doing lunges and squats in between holes at my son’s golf tournaments.

When it comes time to prepare meals for the family, it would be a lot easier and cheaper to give us processed foods, but she takes the extra time and effort to make us healthy meals.

My wife leads by example and is a great role model for our kids. She works hard to stay healthy and fit and she expects the same from our family. I know I’m extremely fortunate and blessed to know my kids have such a great role model when it comes to living a healthy life and I’m very thankful for that.

So to all of the hard working moms out there and to my wife, Happy Mother’s Day and thank you for all that you do!

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Spring is here…

…and we have an incredible promotion going on for the month of April. The Complete Workout Stack consists of three of our top-selling supplements: FBX 2.0 (our advanced pre-workout formula), Pro BCAA (a high potency blend for intra-workout), and Max ARM (for post-workout recovery). For the entire month of April, when you purchase the Complete Workout Stack, you get the Pro BCAA for FREE! There are eight exciting flavors of Pro BCAA to choose from, including the newly released Unflavored, and there are several flavors of ARM and FBX 2.0 as well. In fact, we just created a new flavor in FBX 2.0, Extreme Orange, so the hardest part for you will be picking your favorite flavors for each! Check with your local Max Muscle store for details or go to MaxMuscle.com to find the store nearest you.

I would like to take a moment and thank all of our loyal Max Muscle Nutrition customers and remind you of our Loyalty Program. If you aren’t taking advantage of this money-saving program, please talk to a Certified Fitness Nutrition Coach at your local Max Muscle today and get set up on the program. There is no cost to you and you start saving the minute you sign up. For every $10 spent in the store, you get one point, which equals $1 on your card. Once you’ve filled up your card, you can then redeem it for FREE product in the store.

And if you want an even faster way to fill up that card, ask your local store for some VIP cards to hand out to your friends and family at work or the gym. The VIP card entitles the person you give the card to a 10 percent discount on any first-time purchase in the store. The best part for you is not only are you helping someone improve his/her health, you are also going to get additional points based on his/her purchases. So if your friend comes in and spends $100, you get 10 points added to your Loyalty Card, which earns you FREE product even faster! It’s a great program to help you subsidize your supplement program each month – and it’s our way of saying thank you for spreading the word for us.

So, if you love our products and services, join the Loyalty Program, pass out those VIP cards, and start getting your product FREE!

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Own Your Own Max Muscle Store

If you’re reading this, there is a good chance that you are pretty passionate about working out, eating clean, taking your supplements religiously, and looking the best you can. Now, with so much social media, it’s easy to see how many passionate people there are out there working their tails off in the gym to look their very best. More and more of this very dedicated and passionate group are becoming better educated on the importance of nutrition and the role quality supplements can play in improving performance and helping them get better results from their training. Compare that to how many people out there who share this same kind of passion for what they do to earn an income. According to a recent Gallup survey, 71 percent of people in the workforce in the United States are “actively disengaged” at work. They’re not passionate about what they do! Worse, people who are “emotionally disconnected” from their jobs aren’t productive. That’s not good for business, right?

What if you could wake up every morning and feel excited about what you do for a living? Well, guess what? There has never been a better opportunity for you to do something you LOVE than right now. It’s true, and it’s your lucky day, because Max Muscle Nutrition is celebrating its 25th year in business and we are offering an incredible promotion to people just like you so you can get into business for yourself and channel that same passion for working out and looking great into doing something that you LOVE TO DO!

If you love helping others and want the chance to make them feel and look better, then listen up. For a limited time only, we are offering individuals who share this passion the chance to open your very own Max Muscle Nutrition franchise and pay no initial franchise fee and no royalties for the first year!

That’s right, we’ve never done this before. And, there are some really cool additional perks that go along with the program, so if you think you may be interested and you want to do something that you will love to do every day, then do yourself a favor and go to MaxMuscleFranchise.com right now and see if you qualify. It’s quick and easy to do, so what do you have to lose? Check it out and see if you have what it takes to join the Max Muscle family!

If you share our passion for helping others be the best they can be and would like to own your own business with a proven track record for success then please contact us, we want to talk to you!

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For Most of Us…

…beginning a new program or doing something that we’ve never done before can be very overwhelming and confusing. You may have seen an advertisement on TV or the Internet or you may have heard one on the radio claiming to have the next weight-loss miracle solution that will help you get rid of all of your extra fat in no time at all. But how do you know if it really works and whether or not it’s even safe to take? And how do you use it? What type of training program should you include? What about your diet?

I can tell you one thing for sure about ads for weight-loss pills, the old adage still holds true after all of these years: if it sounds too good to be true, it probably is. The key to effective and safe fat loss is an overall approach that combines proper nutrition, a sound training program, and quality supplements that will assist in accelerating the fat-burning process.

There are several fat-burning and weight-loss supplements on the market today, so how do you know which is the right one for you? For starters, I would recommend visiting one of our Max Muscle Nutrition stores. Inside each Max Muscle location in a Certified Fitness Nutrition Coach™ (CFNC), who has been trained to assist our customers get the very best results. CFNC’s will perform a free nutrition consultation to determine what your goals are and the very best approach to achieving them. We also have a state-of-the-art body composition analysis machine called the InBody that our CFNC’s can use to determine what your baseline, or starting point, is so he or she can accurately track your progress, evaluate where you are each week, and make necessary changes or modifications to your program. By taking this proactive approach, CFNC’s can deliver you better and faster results.

Max Muscle has introduced two awesome new weight-loss supplements this year to give our valued customers even more options when it comes to getting into their best shape. The Total Weight Loss System (TWLS) was designed to give you an all-in-one complete weight management solution by creating a stack that targets weight loss in three very different and specific ways. The three individual products that make up this system are Burn, Control, and Lose. Burn is a very effective thermogenic that will help you stimulate your metabolism to get the fat-burning process shifted into high hear. Control helps curb your appetite and control hunger throughout the day, and Lose is a proprietary cleansing formula that helps you get rid of the bloat by eliminating excess waste and build up in the body.

For our more advanced customers, you’ll be excited to learn that we have leveraged off the success of the Emerge line and created Emerge HC. This truly innovative product combines brand new weight-loss ingredients in a proprietary formula designed by Max Muscle’s Chief Science Officer, Dr. Phil Harvey. This is an extremely potent and effective weight-loss supplement and has already been getting rave reviews from many of our customers.

Both great new supplements are available at Max Muscle stores nationwide now, so if you are serious about getting into shape this year, visit a Max Muscle store and meet with one of our coaches, get a free nutrition consultation, and learn how we can help you get real results.

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Max’s Major Milestones

It’s hard for me to believe that this issue of Max Sports & Fitness magazine is our 200th issue! When we started this magazine, it was a 20-page black and white newspaper publication. Over the years, it has grown and evolved into what you see today. We are very proud to have kept the magazine going all of these years and to be able to deliver such a high-quality magazine full of great content to our valued customers. We get so much positive feedback from our readers that Max Sports & Fitness magazine provides incredible value and it is often compared to the paid newsstand publications. Being able to give this magazine to our customers for free is just one of the many reasons Max Muscle is unlike any other retailer in our industry.

It’s even harder for me to believe that 2016 signifies our 25th year in business! Over the past quarter century, we have seen a lot of companies in this industry come and go, and, as with any business, we’ve endured some significant challenges. One thing is for certain, our amazing customers, awesome franchisees across the country, international partners from around the world, and all of us here at the corporate headquarters in California, all believe that the Max Muscle supplement brand is the best in the business.

I believe it is the best because of the integrity of our company. We have always focused on delivering products that are not only backed by science but are also safe for our customers and contain only the highest quality ingredients. And because of our commitment to quality, the bottom line is that Max Muscle customers get results.

At TellMaxMuscle.com, we get feedback from customers telling us that after switching to the Max Muscle brand they notice a difference and they actually start seeing gains and progress being made. This is validation for us that our commitment to quality and doing things the right way makes a difference and it is the main reason why I’m able to write this editorial to you today. And for that, I’m truly grateful.

So to our great customers, franchisees and partners all over the world, thank you for your trust and for your loyalty over these past 25 years. We couldn’t have done it without you.

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What’s New at Max Muscle

Tis the Season!
Max Pro Elite has arrived and we are rolling out two new seasonal flavors just in time for the holiday season!

With a new and improved formula and upgraded new packaging, Max Pro Elite sets a new standard in ultra-premium protein formulation and now it has an exciting new look to match the quality of the formula and ingredients.

Max Pro Elite will be available in the same great flavors and sizes as the the original MaxPro but for a limited time only we’ve produced 1-pound versions of Pumpkin Spice and Egg Nog flavors. These two flavors taste unbelievable and are the perfect way to spice up protein shakes this holiday season.

Hurry into your local Max Muscle store because supplies of these two seasonal flavors are extremely limited and they won’t last long!

Boost Your Shake!
We’re excited to announce a new program being offered at Max Muscle stores nationwide. It’s called Boost Your Shake and it’s a very easy way to turbo charge your protein, pre or post workout shake with an additional performance boost. Whether it’s energy, health, endurance or power, it’s simple to add a performance boost and get even better results from your shake. Look for the icons that designate the various performance boosts and ask a Max Muscle team member or a Certified Fitness Nutrition Coach in the store to try one with your next shake!

Finally we’ve got a bunch of new products and new flavors of our top performing supplements coming soon so be on the lookout for Pure Whey Protein, the Complete Weight Loss Kit, Emerge Hardcore in capsule form, new flavors of FBX 2.0, Pro BCAA, emerge and Max Liqui-Carn!

As always be sure to check us out on our facebook and Instagram to see what’s going on around Max Muscle nation and for your chance to win free Max products each week!

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NEW at Max Muscle

The Product development team has been busy these last few months! Max Muscle has introduced an unprecedented number of new products and flavors, always in an effort to improve on our quality. Whether it’s working on making the flavors and taste better or if it’s updating the formula with the latest ingredients to make the product more effective, the product development team led by Dr. Phillip Harvey are constantly striving to make Max Muscle supplements the very best on the market.

FBX 2.0 an Overnight Success
Building upon the original pre-workout formula, FBX 2.0 has been updated with the newest patented ingredients to take your workouts to the next level in terms of performance. New Atomic Lime flavor has been added to the lineup and the feedback has been overwhelmingly positive. If you haven’t tried the newest flavor, you need to hurry into your local Max Muscle store before your next workout and ask for a FREE sample.

New Flavors of Emerge
We also added two great new flavors to our best selling diet and weight loss drink, Emerge. Everyone is already loving the new Fruit Punch and Key Lime Pie flavors. Once again, you can try a FREE sample at your local Max Muscle store today!

GlycoSyn is In
Our newest product introduction is very exciting for anyone who gives 100 percent during your workout, sport or activity. It’s called GlycoSyn and it’s an endurance based product that utilizes a scientifically designed carb source, developed by our own Dr. Phillip Harvey. The formula consists of two different patented complex carbohydrate blends. The energy you get from using this supplement is second to none. It comes in unflavored and Strawberry Lemonade and you can try it for FREE at your local Max Muscle store.

New Sleep Aid
We also are proud to introduce a new natural sleep aid, Max Advanced Sleep Aid, that is a great and natural solution for helping you get a better night’s sleep. A restful night’s sleep is not only important to maintaining overall health but also for recovering effectively from your training sessions.

Weekly giveaways
As we do every month, we continue to offer our valued customers great sales and promotions, so be sure to check them out at the store or online at MaxMuscle.com to find the store nearest you. If you haven’t been to our Facebook or Instagram pages in awhile, we give away free product and other cool stuff every week, so there’s always a new winner!

New holiday protein?
Here’s a quick sneak peek: We have a brand new protein we’ve been developing for more than a year and we are excited to introduce the formula in some awesome seasonal flavors to get you in the spirit for the holidays! Be sure to check online or on our social media pages for the latest updates on when these new seasonal flavors and new protein powders will hit our stores! You are going to love them!

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Power for Life

If I asked you to guess how many servings of fruits or vegetables American adults consume on a daily basis, what would you say? Keep in mind the USDA’s recommended minimum daily servings are five to nine. So what would it be, five? Maybe four or even three? How about two? What if I told you it was even lower than that?

Can you believe the average American adult consumes less than 1.5 servings of either fruit or vegetables on a daily basis? Is it a wonder that the rate of cancer has soared in this country? There is actually an inverse correlation between the decline in fruits and vegetables consumed in this country and the increase in the rate of Americans getting some form of cancer in the same time frame. Pretty depressing I know, but it gets better, I promise.

It is pretty apparent to us that there is a big problem in this country with Americans either not wanting to eat their fruits and vegetables or not having the time to get the amount they need. I mean we all remember as kids being told we had to eat our fruits and vegetables. And most of the time we either tried to hide them under the table, give them to the dog or find any way other than having to actually ingest them, to get them off of our plate to make mom and dad happy. It seems like I wasn’t the only family that had kids who didn’t want to eat their veggies at dinner because, as a country, we are doing a terrible job at getting the right amount of fruits and veggies that our bodies need to be healthy.

What if we could develop a product that not only made it easy to get our minimum number of fruits and veggies every day, but also made it more affordable than actually having to eat that many veggies each day and it was something that actually tasted really, really good? So here is the great news, Max Muscle did just that. It’s our newest product introduction and it’s called Max Power Greens. This is an incredible product developed by our Chief Science Officer Dr. Phil Harvey. To quote Dr. Harvey, “Max Power Greens is a virtual treasure chest of phytonutrients to optimize overall health.”

Max Power Greens is a powerhouse for your health. The Greens & Veggie blend includes Kale, Broccoli, Cabbage, Alfalfa, Spinach, Carrots, Brussels Sprouts, Parsley and Spirulina. The Fruit blend contains Apple, Pomegranate, Blueberry, Strawberry, Tart Cherry and Cranberry. In fact, two of the fruits in Max Power Greens contain the highest Oxygen Radical Absorbance Capacity (ORAC) rating there is. The ORAC score rates the amount of antioxidants in biological samples. The higher the score, the more antioxidants the fruit contains. Antioxidants are the good guys that protect against free radical cell damage and diseases like cancer.

Max Power Greens is rich in antioxidants, 100 percent Vegan, has absolutely no artificial sweeteners, flavors or colors; it’s non-dairy and lactose free and it has 2 grams of fiber.

And here’s the best news of all, Max Power Greens is available exclusively at the Max Muscle store nearest you. Click Here for an in-store coupon to get 20 percent off your first purchase today. Do something good for your body today!

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Max Muscle Committed to Quality

Being a Max Muscle Certified Fitness Nutrition Coach (CFNC) is much more than the certification our franchisees and their staff get from NESTA, a very well respected and nationally accredited organization. The true value each of our CFNCs possess is the education and knowledge of every Max Muscle brand product in their store and how each of these products have been uniquely developed to help our customers achieve their goals.

It’s one of the reasons why Max Muscle started nearly 25 years ago: we wanted to develop products that meet label claim, and were not only efficacious, but also safe. This is because we have always been consumers of our products first and businessmen second. It is why we source and control our own raw materials and only put the highest quality ingredients into our formulations. It is why we use patented ingredients instead of generic ones like other companies do to keep their costs down. It is why we began independently testing our products long before the U.S. Food and Drug Administration created the GMP requirements. And it’s why we do not sacrifice or cut corners when it comes to quality.

We furthered our commitment to quality and new product development when we brought Dr. Phillip Harvey on board as our Chief Science Officer several years ago to take us to the next level in terms of innovation and cutting-edge science in product development.

All of this resonated with me the other day when we were on our weekly system-wide conference call with all of our passionate Max Muscle franchisees. They were listening intently as Dr. Harvey explained to us the science behind Max Muscle’s newest production introductions. As you can see in our magazine, we’ve recently introduced several exciting new products. Emerge, our best-selling weight-loss powder, just came out in two new awesome tasting flavors: Root Beer and Vanilla Crème. Full Blown Extreme got an upgrade and makeover with the release of FBX 2.0, which contains all of the newest and most advanced pre-workout ingredients in the efficacious amounts needed for maximum effect. The feedback on this product from customers on social media who have already tried it ranges from “the best pre-workout I’ve ever used” to “I will never use anything else, hurry and get us more flavors in FBX 2.0!”

We also have a new Max Whey Isolate in chocolate and vanilla flavors that boasts 21 grams of pure whey isolate and 5 grams of BCAAs per serving with zero gluten, sugar and fat. This is as pure as it gets and it tastes amazing! Also new this month are two of the main ingredients in FBX 2.0, Agmatine Sulfate and Max CarnoSyn. We’ve made these available as stand-alone products for those customers looking to amplify their pre-workouts by increasing the amounts of these key ingredients. All new product introductions are 10 percent off for your first purchase to give our Max Muscle customers extra incentive to try them!

At Max Muscle, June is dedicated to sports performance, and we’ve got another awesome sale on the Complete Workout Stack, which includes the new FBX 2.0 for pre-workout, Pro BCAA for during your workout and A.R.M. for post workout. You can get all three of these ultra-premium performance supplements for 20 percent off to help you power through your next workout and then optimize your recovery for when the real muscle growth takes place!

Remember to like us on Facebook and Instagram for your chance to WIN FREE Max Muscle product every week!

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